Sascha Vetter

Atypical Insights

Most business owners I work with are seeing the same thing:

AI looks promising, but it’s not yet improving how the business actually runs.

I help small business owners figure out where AI actually fits in their business, and apply it in ways that reduce workload, improve consistency, and support better decisions.

Most businesses don’t need more tools. They need clarity on what should actually change, and how to execute it. That’s where most AI efforts stall.

Start here

Most of my work starts the same way: understanding how a business actually runs before suggesting anything.

If you're exploring how AI applies to your business, these are the questions that matter:

• Where should a business start with AI?

• How does AI actually help in day-to-day operations?

• What should AI replace?

• Why do most AI efforts fail?

You can explore each of these here:

• Where should a business start with AI?

• How does AI actually help in day-to-day operations?

• What should AI replace?

• Why do most AI efforts fail?

What I do

I work with small and mid-sized businesses to identify where AI can improve how they operate.

That typically means:

• reducing manual work

• improving lead flow

• building systems that run without constant oversight

The goal is to make AI part of how the business runs, not something separate from it. 

Most of the opportunity is already inside how the business operates today.

How to start

There are two ways to begin:

• If you want a quick view of what’s happening → start with a snapshot

• If you want to work through it together → schedule a session

If you’re not sure where to start, that’s normal.

Start with a quick snapshot

Get a quick snapshot of where your business is being missed, where leads slip, and where manual work slows things down.

No prep. No commitment. Just a clearer view of what’s happening.

You’ll see where things are breaking down and where small changes would make the biggest difference.

Work through it together

A focused working session where we map how your business runs, identify where AI fits, and outline a practical next step.

Most sessions end with a clear direction, even if we don’t work together.

Background

I bring over 20 years of experience in market research and strategic consulting, working with organizations ranging from small businesses to Fortune 100 companies.

Today, I focus on helping businesses apply AI in ways that are practical, targeted, and useful.

Approach

AI isn’t valuable because it’s new. It’s valuable when it’s applied in the right place. That’s what most businesses are missing.

It’s valuable when it reduces pressure, improves consistency, and helps your business run more smoothly.

That’s the focus.

Connect

If you’d like to stay in touch or learn more: